"And this conversation is at an end." I told him. But wait! There's more. Because I teach classes as a creativity coach at a local non-profit and I could tell he was looking at their website as we spoke, he could offer it to me for the low, low price of only $995.
I still turned him down. Not that I don't have the $995 in my business account for marketing. I do. No, I turned him down and his fabulous interview that would triple my business because I checked with some colleagues first. One, an internationally known creativity coach, told me that she had been approached by this and similar organizations. They talked the talk but don't walk the walk. She knew of no one who had tried this marketing route to make any notable return on their investment, especially the kind of numbers hinted at by the representative.
Another friend, an editor with a national newspaper syndicate called this type of thing "advertorial news." Basically, it's an infomercial. You pay, maybe people buy. Again, it's a limited return for little reward. So is it a scam? The fellow never promised, so technically, legally, I'm sure it's legit. Yet, the very calculating way he lead the conversation, the flattery were all directed at selling their product, not mine.
So what were my take-aways from this experience?
- I'm glad I took the time to become a certified creativity coach. My business experience and training helped me make my decision.
- Thank goodness for the coaches in the Creativity Coaching Association for sharing their knowledge with me.
- Thanks, J.G. for your knowledge. And to think I remember when you were a dumb kid.